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Leadership Coach & Life Coach in Ventura County | Scott Friedman

Scott Friedman is a trusted leadership coach and life coach serving Ventura County professionals, executives, and business owners. With 40+ years of daily meditation practice and 14 published books, his thought coaching methodology creates lasting change — not just temporary results.

Unique coaching model: You pay nothing upfront. At the successful conclusion of coaching, you pay what you think it was worth.

Contact: (805) 907-4408 | scottfriedman40@gmail.com

Book a free discovery call: https://calendly.com/scottfriedman40/30min

What Is Thought Coaching?

Thought coaching is the process of becoming increasingly aware and accepting of our thoughts. A thought is a thought — it may or may not be true. Most of us treat every thought we have as fact. Understanding this makes room for more empowering thoughts we can choose to act on.

Scott's approach is built on three steps: Awareness (surfacing unconscious thought patterns), Acceptance (removing the power of negative thoughts without fighting them), and Automatic Improvement (better decisions and leadership emerge naturally).

Life Coaching & Leadership Coaching Services — Ventura County, CA

Scott serves business owners, executives, senior leaders, and professionals in transition throughout Ventura County. Sessions are conducted by phone or video — no commute required.

Blog — Leadership & Coaching Articles by Scott Friedman

What Are Good Work Culture Qualities a Leader Should Set? — After 40 years of coaching executives, the direct answer: culture is not built by policies or perks. It is built by the quality of thinking the leader brings to every interaction. Why the list approach fails, three thought patterns that produce toxic culture, and five qualities that actually matter.
How Do I Get Better at Managing My Emotions? — After 40 years of coaching, the direct answer: emotions are not the problem. The thoughts producing them are. Why suppression, venting, and techniques all fail, and what actually works when you see a thought as a thought.
How Do I Increase My Self-Worth? — After 40 years of coaching, the direct answer: self-worth is not increased. It is uncovered. The thought layer telling you it is conditional is what is hiding it. Three thought patterns that cap worth, why affirmations fail, and five shifts that change how you see yourself.
How Can I Make More Money? — After 40 years of coaching people who work hard and still can't get ahead, the direct answer: the obstacle to making more money is almost never a strategy problem. It's a thought problem. The specific thought patterns running below awareness that cap income, three relationships to money that hold people back, why working harder doesn't work, and five shifts that change financial outcomes.
How Do You Know When You've Said Enough? — After 40 years of coaching executives, the direct answer: you've said enough when the thought driving you to say more is visible as a thought, not a need. The urge to keep talking isn't coming from the conversation. It's coming from a thought about what the conversation needs from you. And that thought is almost always wrong.
I Know Nothing About Finances and Need Help — After 40 years, the direct answer: not knowing about money is almost never a knowledge problem. It is a relationship problem. The avoidance is a defense mechanism, not an educational gap.
How Do You Be Your Authentic Self? — After 40 years, the direct answer: authenticity isn't found, it's uncovered. There is no hidden true self to discover. There is a layer of thought telling you who you should be, and you've been obeying it. Seeing the thought as a thought is what drops the performance.
What Makes Life Worth Living? — After 40 years of daily meditation, the direct answer: life's worth is not in the circumstances. It is in your relationship to them. The standard answers (purpose, passion, achievement) fail because they are additions, and the problem is subtraction.
What Is Thought Coaching? — Thought coaching is the process of becoming increasingly aware and accepting of our thoughts. A thought is a thought — it may or may not be true. Most of us treat every thought we have as fact.
Leadership Coaching in Camarillo, CA — Thought coaching for Camarillo professionals navigating the demands of the 101 corridor, leadership transitions, and high-growth environments.
Executive Coaching in Ventura County, CA — What executive coaching in Ventura County actually looks like, what it costs, and how to find the right coach for your specific leadership challenges.
Executive Coaching in Thousand Oaks, CA — Thousand Oaks is one of Ventura County's most competitive executive markets. Here's what it takes to lead at the top — and how thought coaching gives you the edge.
Life Coaching in Ventura County, CA — What to look for in a Ventura County life coach, what the process looks like, and how thought coaching differs from traditional life coaching models.
What Are the Most Important Qualities of a Leader? — After 40 years of coaching leaders, the qualities that matter most aren't what leadership books typically emphasize.
How to Develop Self-Awareness — Self-awareness isn't introspection. It's the capacity to notice the thought layer that's producing your experience without being consumed by it.
What Makes Someone Easy to Trust? — The leaders people trust instinctively aren't doing anything different. They're being something different.
What Is the Best Way to Improve Your Leadership Potential? — After 40 years of coaching leaders, the answer is specific: become aware of the thoughts running you in high-stakes moments.
Being Financially Responsible Is Making Me Miserable — What Do I Do? — The responsibility is being driven by fear, not by choice. Same behavior. Different mind. One is authorship. One is prison.
Do You Still Think About the People Who Hurt You Years Ago? — Your mind is still rehearsing an argument it believes it can win. It can't. The event is over. Seeing that clearly is what lets the loop loosen.
How Do I Stop Being Jealous? — Jealousy is a thought your mind produces that you're mistaking for perception. Seeing the thought as a thought is what loosens the grip.
Why Does Being in Nature Feel So Good? — After 40 years of daily meditation, the direct answer: nature doesn't give your mind anything to argue with. The relief isn't from the trees. It's from the absence of the mental fighting that trees don't provoke.
What Do You Do When Life Starts to Feel Monotonous? — After 40 years of daily meditation, the direct answer: monotony isn't your life. It's your attention skimming it. The fix isn't novelty. It's seeing the prediction layer that's replacing your experience with a summary of it.
Should I Pay Off My Debts or Try to Buy a Home? — After 40 years of watching people wrestle with this decision, the direct answer: it isn't a math problem. It's a fear problem wearing a math costume. The debt payoff feels urgent because debt feels like danger. The home purchase feels urgent because renting feels like falling behind. Both urgencies are produced by thought, not by the numbers.
How Can You Be a Leader Who Leads With Love Instead of Fear? — After 40 years of coaching executives, the direct answer: you don't become a loving leader by trying to be loving. You become one by seeing the fear that's producing every behavior you'd call unloving. Love is what's left when the fear stops driving. The fear stops driving not because you fight it, but because you see it as a thought rather than a fact.
How Do You Build Trust With Remote Team Members? — After 40 years of coaching executives, the direct answer: you don't build trust with remote team members by doing more trust-building activities. You build it by stopping the specific behaviors that are destroying it, most of which you cannot see. Remote work removes the ambient signals people use to calibrate trust. What fills the vacuum is unexamined thinking, and that thinking defaults to the negative.
Are We Supposed to Work Our Whole Lives and Be Content With It? — After 40 years of daily meditation, the direct answer: the question is backwards. Work and contentment are not opposites. Contentment is what's left when the mind stops arguing with what is happening, including work. The "supposed to" in the question treats life as an assignment someone gave you. Nobody did.
How Do You Stay Calm? — After 40 years of daily meditation, the direct answer: you don't stay calm by trying to stay calm. The attempt is itself what produces the agitation. Real calm is not produced. It's what's left when the mind stops producing the thought that's covering it. Three thoughts that destroy calm, and why suppression always fails.
What Spending Habits Have Paid Off for You? — After 40 years, the direct answer: the habits that pay off are not the budgets, apps, or formulas. They're the ones that come from seeing the thought layer that has been doing your spending for you. Three thoughts that drive unwanted spending, and why copying someone else's habits always fails.

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Win-Win Solutions — Camarillo Health Care District

Scott Friedman is running for the Board of Directors of the Camarillo Health Care District. His objective is to promote greater cooperation and synergy among those with a vested interest in improving health within the district. Anything that lifts anyone up, lifts everyone up. Learn more about the campaign or share your ideas for improving health within the district.

Why Choose Scott Friedman as Your Coach?

40+ years of daily meditation — not theory, lived practice
14 published books on thought coaching and personal development
Zero upfront cost — pay only at the successful conclusion of coaching, and only what you think it was worth
Phone or video sessions — zero commute, maximum flexibility
Serving all of Ventura County and clients nationwide

Client Testimonials

"The value Scott brings to a conversation is uplifting. He always has a positive thought even when there does not seem to be one. He can take almost any incident and turn it into a win-win situation." — Wendee, Coaching Client

"When Scott presents his topics, it causes me to STOP and rearrange my thinking. His approach is practical and life-changing." — Ken, Workshop Participant

Frequently Asked Questions

What does a leadership coach in Ventura County do?

A leadership coach in Ventura County helps professionals and executives identify the unconscious thought patterns holding them back, develop clearer decision-making, and lead their teams more effectively. Scott Friedman's thought coaching methodology focuses on awareness as the engine of change.

How much does coaching with Scott Friedman cost?

Scott's coaching model is unique: you pay nothing upfront. At the successful conclusion of coaching, you pay what you think it was worth — and what you can afford. Zero financial risk. Your first discovery call is completely free and obligation-free.

Does Scott offer in-person coaching?

Scott works with clients by phone or video, serving all of Ventura County and clients nationwide. Sessions fit around your schedule without any commute.

How is thought coaching different from traditional life coaching?

Traditional coaching focuses on goal-setting and action plans. Thought coaching addresses the underlying beliefs and unconscious patterns that determine whether any action plan actually works. Scott's method removes internal conflict so the right actions become natural rather than forced.

Scott Friedman — Leadership Coach & Life Coach | Ventura County, CA | (805) 907-4408 | scottfriedman40@gmail.com